Satio Going the Aino Way

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Sony Ericsson seems to be going through real hard times. After all the news of Aino (priced EUR 420 [US $ 620]) being facing problems with some touchscreen problem (Though SE says Aino issue was a media rumor and states that Aino has been doing perfectly), now it’s the Sony Ericsson Satio (it was previously called Idou). Satio seems to have affected with software bug issue. Like Aino, Satio too is taken off the sale. Incidentally, Satio and Aino were launched at the same time; and looks like they are both sailing in the same boat. Sony Ericsson though, along with Carphone Warehouse, is reluctant to accept the fact that Satio and Aino have been pulled off the market. You may read more about the Aino issue in detail here- Sony Ericsson Runs Into Trouble With Touchscreen Issue On Aino.

Although Sony Ericsson denies the fact that there is any severe problem, it has released a firmware to fix the bug and also speed up the process. However, the new firmware is available only in a few regeions out of all Satio markets.

People who have used this firmware are happy as the firmware solved the issue (the bug). But again, this is applicable to certain section of Satio users who have been made available this firmware.

The firmware not available to all Satio user looks a quite strange as this may lead to Sony Ericsson’s reputation falling down (the drop in the Sony Ericsson mobile phone sales already point out that)

The Satio mobile phone is one that costs a fortune (with a high price tag of EUR 550 [US $ 800]), but now looks like it may cost people and Sony Ericsson more than a fortune.  With both highly talked about mobile phones not living up to people’s expectations, and being not on sale can cause Sony Ericsson a good deal of damage.


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